Monday, February 22, 2016

Today, I am beyond excited to introduce the beginning of a new chapter for Art In Our Blood! From here on forward, Art In Our Blood will now be known as Sustainable Siren, a name I have chosen to mark my newfound commitment to sustainable and ethical fashion.

From now on, all my outfit posts will be comprised head-to-toe only of sustainable pieces, meaning everything you'll see me wearing will fall into one or more of the following categories :)

Organic   •   Recycled   •   Handmade   •    Fair Trade
Ethically Made   •   Made in the USA   •   Secondhand   •   Vintage
Convertible   •   Zero Waste Design

When I first started blogging 4 years ago, I was 15, and Art In Our Blood was born out of a desire to start building a name for myself in the fashion world, and wanting an outlet to share my love for fashion and personal style. In those 4 years, I've learned quite a lot about the fashion industry and how it works inside-and-out, and that includes both the good and bad. But 2015 was a year that really marked a turning point for me.

My education at Parsons especially, coupled with the increasing amount of media coverage I was exposed to in 2015 on climate change and the exploitation of so many factory workers, instilled in me a thorough and unsettling understanding of the ways in which a majority of the mainstream fashion industry sadly perpetuates labor issues and results in appalling environmental degradation.

As my knowledge of these issues increased, the more I understood just how urgently and critically that we needed change.

Racing Extinction

In December 2015, I watched the documentary, Racing Extinction, and it was the final push that incited me to take concrete action. What struck me the most from this documentary was when filmmaker Louie Psihoyos shared his story of the Baiji dolphin. He explained how two decades ago, he noticed that the Baiji dolphin was extremely vulnerable to extinction, with only hundreds of them left. He goes on to say:

 "This animal—it wasn't just the last of its species, it was the last of an entire family of cetaceans. So I thought—humans, somebody somewhere has got to go out and save these animals... they have to, because they're dying off! 
They're all gone now... They went extinct. In my lifetime, they went extinct. 
So... we always think there's going to be somebody else around to save these animals."

Why Each of Us Should and Can Help

So often we wish for change, but we fall into the mindset that surely, someone else out there will rise to the cause. But we can't keep waiting around for others to step up. Each of us has the power to help, so why shouldn't we?

I've noticed that many people may feel discouraged from trying because they don't believe they can make an actual difference in the long run, or they may think that the only way to make a substantial difference is as a scientist, a researcher, or an engineer out working in the field.

But I could not disagree more! No matter what field we work in or are studying towards, everyday we make lots of choices around our lifestyle and consumptive habits. Of these choices, we have infinite options—with some having a higher environmental impact and others being much more environmentally-friendly.

Small Changes to Your Daily Routine

For example, before we leave the house to go shopping, we can easily grab a reusable bag, rather than taking a plastic one at the store which we quickly discard after. Saying no to that plastic bag could mean one less bag that somehow makes its way into the ocean, where it can potentially harm sea life. Or maybe its a choice as simple as taking a shorter shower, choosing to air dry your hair rather than blow drying it, or eating more fruits and veggies and less meat (the livestock industry produces more greenhouse gases than the entire transportation industry!)

Small actions do matter, not just because they really do add up in the long run, but because they set good examples for other people, and often can inspire those around you to start thinking and acting more consciously too!

Conscious Fashion

Which brings me back to fashion—this type of conscious mindset is how we should be approaching fashion too, and that's what Sustainable Siren is about. Every time we go shopping for clothes, we have so many choices in how we shop and which companies we choose to support with our dollar. And when sustainable companies start getting more attention and consumer support, there's no doubt it will encourage other companies to follow in the same path.

It's not about giving up fashion; it's simply about adopting a conscious approach to it.

With that being said, Sustainable Siren is my project to share with you all my journey into ethical and sustainable fashion, and I hope along the way, I can convince you to join in! :)

Choose to be part of the solution ♥ And don't forget that we aren't the only species on this planet—there's 10 million other species that coexist with us too!


  1. Wow! This what you did is a huge step. Change will never happen unless someone stands up. Even we know to ourselves that we really need change and we want it to happen, a little action is a good start. I support you on this! Congrats! :)

    1. Cielo, thank you so much! It made me so happy to read this comment. :) I am glad and so thankful to have your support! <3

  2. Jennifer, this is INCREDIBLE!!! Love your new site and all that you are about!! Keep being brave and using your platform as a vehicle for real change! We are excited to see where this journey leads you! xo

    1. Thank you so very much! These words of encouragement really mean the world to me, and I am honored to have the support of such a wonderful company! <3

  3. ive been reading your blog for so long Jennifer and am so excited for this change! ethical fashion is something ive been trying to introduce to my own blog this year too. I would totally recommend you check out the asos eco edit if you are looking for stuff! I just did a little haul video featuring stuff from there and its all super cool. Looking forward to seeing more posts :D

    ♥ Ellen #NZblogger
    Facebook + Instagram

    1. Thank you Ellen!! And for supporting my blog for so long! :) That is awesome to hear that you are also introducing ethical fashion, and thank you for the recommendation—will certainly check that out and your haul video! I am excited to share! :D

  4. As someone who is passionate about saving the environment and loves to learn more about fashion, I'm really really glad that you're starting this project for sustainable fashion!!! :D thumbs up and a big hug to you gurl, I'm definitely joining in :)

    1. Aww thank you!! I am so grateful for your support and it makes me very happy to learn that people are also interested in my new blog direction :) <3

  5. Thank you for taking such a clear stand on sustainable fashion and inspiring many young people to do so, too! All the best for your project, Sustainable Siren! Hugs from Europe

    1. Thank you Sara!! I appreciate your support so much :') <3 Hugs from California!

  6. Your blog post is so well written and very inspiring! Lately I've been hearing bloggers and youtubers mention fast fashion and I thought it was just a trendy band wagon people were hopping on. I feel like such an idiot after I watched this documentary on Netflix called The True Cost. It depicts the horrible conditions of garment workers in India and China. I was close to tears and disappointed for not knowing things like this are going on. I thrift 95% of my things, but I'm going to research before I make any retail purchases and I'm going to encourage those around me to be more conscious. I need to start using a reusable bag at the store from now on!

  7. This post is amazing I just discovered your blog and you seem like a really sweet person with lots of good content! I just recently discovered sustainabe fashion after watching a documentary called "the true cost" on Netflix, and It made me realize that fast fashion wasn't an option for me anymore.

    xGabi |

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  9. Pretty nice post. I just stumbled upon your weblog and wanted to say that I have really enjoyed browsing your blog posts. After all I’ll be subscribing to your feed and I hope you write again soon! source


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