Wednesday, November 14, 2018

Hi! My name is Jennifer. I'm a 23 year old girl from the SF Bay Area in California with a commitment to sustainability and environmental activism. I'm a blogger and a designer passionate about sustainable fashion and inspiring others, especially young adults, to approach life with an environmentally and ethically conscious mindset.

Sustainable Siren is my wholehearted commitment to sustainable fashion, meaning head-to-toe outfits put together from pieces that are either organic, recycled, secondhand, vintage, ethically made, fair trade, handmade, made in the USA, DIY, convertible, or that utilize zero-waste design.

I hope to convince and inspire you that within your pre-existing love for fashion and shopping, that you too have the power to help the earth by lessening your environmental impact, and to help others by supporting companies with ethical labor practices in place.

All it takes is making more conscious choices :)

My Journey to Sustainable Fashion

When I first started blogging 4 years ago, I was 15, and Art In Our Blood was born out of a desire to start building a name for myself in the fashion world, and wanting an outlet to share my love for fashion and personal style. In those 4 years, I've learned quite a lot about the fashion industry and how it works inside-and-out, and that includes both the good and bad. But 2015 was a year that really marked a turning point for me.

My education at Parsons especially, coupled with the increasing amount of media coverage I was exposed to in 2015 on climate change and the exploitation of so many factory workers, instilled in me a thorough and unsettling understanding of the ways in which a majority of the mainstream fashion industry sadly perpetuates labor issues and results in appalling environmental degradation.

As my knowledge of these issues increased, the more I understood just how urgently and critically that we needed change.

Racing Extinction

In December 2015, I watched the documentary, Racing Extinction, and it was the final push that incited me to take concrete action. What struck me the most from this documentary was when filmmaker Louie Psihoyos shared his story of the Baiji dolphin. He explained how two decades ago, he noticed that the Baiji dolphin was extremely vulnerable to extinction, with only hundreds of them left. He goes on to say:

 "This animal—it wasn't just the last of its species, it was the last of an entire family of cetaceans. So I thought—humans, somebody somewhere has got to go out and save these animals... they have to, because they're dying off!
They're all gone now... They went extinct. In my lifetime, they went extinct.
So... we always think there's going to be somebody else around to save these animals."

Why Each of Us Should and Can Help

So often we wish for change, but we fall into the mindset that surely, someone else out there will rise to the cause. But we can't keep waiting around for others to step up. Each of us has the power to help, so why shouldn't we?

I've noticed that many people may feel discouraged from trying because they don't believe they can make an actual difference in the long run, or they may think that the only way to make a substantial difference is as a scientist, a researcher, or an engineer out working in the field.

But I could not disagree more! No matter what field we work in or are studying towards, everyday we make lots of choices around our lifestyle and consumptive habits. Of these choices, we have infinite options—with some having a higher environmental impact and others being much more environmentally-friendly.

Small Changes to Our Daily Routine

For example, before we leave the house to go shopping, we can easily grab a reusable bag, rather than taking a plastic one at the store which we quickly discard after. Saying no to that plastic bag could mean one less bag that somehow makes its way into the ocean, where it can potentially harm sea life. Or maybe its a choice as simple as taking a shorter shower, choosing to air dry your hair rather than blow drying it, or eating more fruits and veggies and less meat (the livestock industry produces more greenhouse gases than the entire transportation industry!)

Small actions do matter, not just because they really do add up in the long run, but because they set good example for other people, and often can inspire those around you to start thinking and acting more consciously too!

Conscious Fashion

Which brings me back to fashion—this type of conscious mindset is how we should be approaching fashion too, and that's what Sustainable Siren is about. Every time we go shopping for clothes, we have so many choices in how we shop and which companies we choose to support with our dollar. And when sustainable companies start getting more attention and consumer support, there's no doubt it will encourage other companies to follow in the same path.

It's not about giving up fashion; it's simply about adopting a conscious approach to it.

With that being said, Sustainable Siren is my project to share with you all my journey into ethical and sustainable fashion, and I hope along the way, I can convince you to join in! :)

Choose to be part of the solution ♥ And don't forget that we aren't the only species on this planet—there's 10 million other species that coexist with us too!


  1. OMG..... i just discovered your blog and this is amazing. I am in loved ....

    Nice to meet u, you are so pretty


    1. Aww thank you so much Phyo! That means a lot to me! :) It is nice to meet you too and I hope you will enjoy my new posts!

      - Jennifer xo

  2. Jennifer, every time I look to check up on you, you are always on to your next best idea lol This is a great step for you and ! am so proud of you!

    1. Thank you Chanel!! This is so sweet of you to say :) It definitely made my day. Thank you for your support and wishing you all the best too x

  3. Love you comment about fashion, "It's not about giving up fashion; it's simply about adopting a conscious approach to it." We could not agree more.

    1. Thank you so much Greg for the support! :D

  4. We love you and what you stand for! Thank you for advocating and supporting fair, eco and sustainable fashion....we couldn't do what we are doing without people like you! We completely agree - you vote with your dollars for the world you want and how if each of us made a small change in our everyday actions, combined we can make significant positive differences in the world.


    Liv & Lola

    1. Thank you Liv & Lola, I appreciate your support so much! :) <3

  5. I really love the idea Jennifer!! This is a first fashion blog that I see that has strong motto and commitment to the social cause. I really love the idea of sustainable fashion, have u seen Emma watson speech on Met Gala, she's going for sustainable fashion too! i recently started my blog last year. I would love to apply this idea tom my fashion blog and inspire people with this idea also!

    Pupe (ww.stellarbalcony.com)

    1. Thank you so much Pupe! Yes, it is so wonderful to see an influential and highly-respected celebrity like Emma Watson supporting and pushing for sustainable fashion :) Yes, definitely! The more people talking about sustainable fashion and spreading the world the better. Looking forward to seeing your posts too! xo

      - Jennifer

  6. Love your concept. Love that you studied at Parsons. I went to school at the Academy of Art University San Francisco. Looking forward to following your blog, and please if you have a minute checkout mine.

    1. Thank you so much Natalie! Such a small world—I spent some time at AAU as well (pre college in high school!) :D

  7. You are such an inspiration! I'm glad I came across your profile on IG as I was looking for fellow sustainable bloggers. I'm glad I found inspiration here. I'm taking an online course at Parsons, too so it gave me the ground to start working on my portfolio of sustainable fashion, particularly zero-waste. Hope you could be my mentor as I'm new to putting myself out there. Hope to keep in touch with you! XO

    Website: jdelavictoria.wixsite.com/aesthethics
    IG: jdelavictoria

    1. Thank you so much Julze! Zero waste fashion is so awesome—hope the industry will move towards making that the standard! Hope the online course is going well too! :)

  8. The last time I visited your blog you were still known as, art in our blood. I'm surprised now to see your change but also very happy. I was also able to watch Racing Extinction just recently, it's truly an eye-opening film.
    You're such an inspire. Cant' believe you're just 20.

  9. I first discovered your fashion sense and art in our blood through Seventeen magazine. Environmentally-conscious + being a petite, Asian girl?! I can definitely relate since I'm half Chinese through my mother. LOVE YOU!

    1. Thank you so much for the support!!! It means a lot to me! :* xoxo

  10. Superb photography and good choice in the style ...
    Nice blog!
    Good continuation

  11. Just curious, are you still active on here? I noticed that you haven't posted since 2017. Just to be clear, I'm not complaining; I know that life happens!


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